Did you hear the one about the U.S. government agency that attracts millions to its social media accounts? It takes puns to new heights. Yes, it’s the Transportation Security Administration. That’s TSA for short, though the lines at airport security checkpoints don’t always seem to reflect that brevity. It’s also a serious business given TSA…
Depending on your age, you’ve heard of the Watergate. Younger people may recall the Julian Assange. More recently, the Antennagate when people accused Apple of bad signal reception for iPhone 4 but ultimately said, “It’s probably Verizon’s fault.” We wanted to know more so we asked Robert Rose, CMI’s chief strategy advisor, for his take….
Headlines are the workhorses of content. When they work well, they pull readers into your articles, e-books, podcasts, etc. When they don’t work, they keep audiences away from even the most well-written content. The headline does more work than any other component of the content. It must attract interest from the target audience, give potential…
A cacophony of brand voices hums in discord across your content spectrum. Getting them to sing together presents a challenge for even the most experienced content marketing professional. But a consistent brand voice is possible. With an assist from artificial intelligence, you can create a solution that brings harmony to your brand’s content. Let’s delve…
You’d think that a new company with the resources of OpenAI would have a straightforward path to building trust. They had no legacy brand problems to unwind, no historical scandals to overcome, and no CEO constantly planting foot into mouth. Until recently. OpenAI, the company behind ChatGPT, seems determined to avoid the straightforward path to…
When is your audience NOT your end customer? If you’re a B2B marketer, you know the answer. Your job requires engaging and winning over distributors, resellers, retail outlets, brokers, and even influencers who promote and sell your products and services. It’s a core focus of great content marketing. This month, one of the biggest brands…
More content marketers should act like museum curators. Museum curators pick an exhibit theme, carefully select the artifacts, and organize them into a story that visitors will want to consume. By adopting a similar strategy, you — and, ultimately, your audience — will reap the rewards. You will create more quality content without having to…
You’ve heard the expression, “Work smarter, not harder.” Content marketing teams would do well to adopt that philosophy. Hard work alone can’t solve the struggle to meet the demands for more (and better) content. Smarter work, though, can remove the friction, confusion, and production inefficiencies that can hinder their success. Smarter work requires clear operational…
Did you follow the Apple iPad Pro content debacle? Here’s a quick recap. A Hugh Grant shared Tim Cook’s post featuring the ad and added this comment: “The destruction of the human experience. Courtesy of Silicon Valley.” When fellow actor Justine Bateman shared the Tim Cook post, Apple apologized and canceled plans to air the…