Any writer will tell you how hard it is to express a complex emotional concept in just a few words. But that’s exactly what great slogans and taglines do. If you‘re looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both…
Your company’s competitive advantage lives or dies by its value proposition. If you can’t clearly distinguish your product or service from your competitors — and then deliver on your brand promise — why should customers choose you? The stakes are high, but writing a great value proposition shouldn’t strike fear into your heart. (And if…
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.