Demandbase rethinks ABM amid B2B marketing challenges
“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? People don’t seem to be sure about what works any more. “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. “It’s definitely…