Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, it’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already. Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the…
IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. “These standards lay the groundwork for transparency and consistency in in-store retail…
Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tuning up your email coding to avoid triggering a spam filter. Instead, seemingly unrelated business decisions can affect the wider application…
Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies…
“You can’t keep adding bodies. That math does not work,” said Velia Carboni, CIO with appliance company SharkNinja. “The unlock with Agentforce versus historical chatbots will be authenticity. Agentforce gives us that opportunity. It feels more personal, more like a dialogue than a black-and-white ‘I ask this question, I get that answer.’” AI agents, assistants,…
“You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. If you go too shallow, then the message lacks relevance and connection to buyers. It’s a…
Here is a recap of what happened in the search forums today…
p> Discover the power of brand tracking software to monitor your brand’s performance, improve customer loyalty, and stay ahead of the competition.
Ulefone has unveiled its latest range of rugged devices, including the Ulefone Armor 27T Pro and Armor 27 Pro. The Armor 27T Pro features FIRL advanced Thermal Imaging and Night Vision capabilities. It also has a rugged build, a 120Hz IPS LCD display, an IP68/IP69K rating, MIL-STD-810H certification, and a 10600 mAh battery, making it…
Google announced a new set of Google Ads policies for dating and companionship that will go into effect on March 4, 2025. Along with the new policy, advertisers will be required to be certified by Google before they can advertise dating and/or companionship-related ads through Google Ads.