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Google’s November 2024 core update was finally completed this week…

The Google November 2024 core update finally finished rolling out yesterday at around 1:30 PM ET. It took over 23.5 days to roll out, starting on November 11, 2024 at 3:30 pm and finishing on December 5, 2024 at 1:30 pm. The update was expected to take two weeks to roll out but took almost…

With all this talk about clustering and canonicalization today, what about if you get it wrong, or your CMS breaks and serves the wrong thing to Google? We know how consistency and communicating that to Google is super important. Well, Google tries to handle canonicals that seem broken or flat-out wrong.

As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained how Google Search’s clustering technology works with its localization technology. The answer is, wait for it, “it depends,” but let’s dig in.

As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained what he called “marauding black holes” in Google Search. Where Google’s clustering takes in some error pages and they end up in this black hole of sorts in Google Search.

Did you know that Google uses around 40 different signals to perform canonicalization in Google Search? This not only includes numerous type of redirects, the rel canonical attribute but also things like x-default, sitemaps, links, PageRank and other signals.

Google’s John Mueller explained the difference between clustering and canonicalization within Google Search. He said, “Clustering is basically taking the pages that we think are the same. And then canonicalization is, from those pages, which one is the best one.”