As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability,…
Today is the day Google would be celebrating its birthday or anniversary – September 27th. As Google posted last year, On September 27, 1998, Google Inc. was officially born.
Learn what key performance indicators (KPIs) are and how to choose the right ones for your business.
Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead…
Krystal Taing, a Google local product expert in the Google Business Profiles forum and Vice President at Uberall, said she is seeing a rise in re-verifications from Google Business Profiles even after just making small changes or additions to your Google Business Profile.
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Google is testing adding a new section named “About this place” to the local panel in the Google Business Profile listings within Google Search and Google Maps. This section shows you text and image reviews of this place in a stacked card format.
Microsoft is testing adding more details to the short video carousel it shows in Bing Search. Now it is showing video length, descriptions, a swipe to see more and other changes.
Google seemed to have removed/deleted a ton of reviews from Google Business Profiles within Google Maps and Local search last week, around September 17th. This came a day or so before Google updated its Google Business Profiles review restrictions policy.
Google has this setting some searchers can manage that lets them turn on or off seeing content in a language that is popular in their region. The searcher can either leave the content language suggestion on or turn it off.