Google is testing a much richer experience for things to do style queries. Instead of showing a calendar box, text format with image boxes, Google is testing showing this rich image carousel of events that slides by itself from right to left.
Google is testing another search result snippet interface change, this one is when you hover your mouse over the snippet, it adds a shadow effect to the snippet.
Google has confirmed it is testing allowing showing the same ad, from the same advertiser, on the same search results page. Ginny Marvin, the Google Ads Liaison said, “We’re conducting a small experiment testing different ad configurations” in regards to this test being spotted.
Here is a recap of what happened in the search forums today…
Jonathan Jones attended the Google Search Central Live event in Zurich last week and posted excellent and detailed notes about the event, including a bit more on the more often core updates. But he also covered how Danny Sullivan, Google’s Search Liaison, said how Google thinks about site reputation and how treating some sites within…
Google’s John Mueller reiterated in a big way that SEOs and site owners should not spend time disavowing “toxic” links. He said it is a “billable waste of time” to disavow toxic links, as provided in some of these SEO toolsets.
Google has repurposed its 2014 blog post on faceted navigation best practices (which we covered a decade ago) and created a new help document page named Managing crawling of faceted navigation URLs.
Google Merchant Center added a new field in the “Promotion conditions” section for “first order” discount. This seems to be for shopping ads set up in Merchant Center.
When OpenAI launched ChatGPT Search several weeks ago, it was just available to paid users. Now, anyone who logs into ChatGPT should have access to the Search the Web button on ChatGPT.com.
Faceted navigation is a great way to help users find what they need on your site, but it can create an SEO nightmare if not implemented carefully. Why? Because it can generate a near-infinite number of URLs, which causes all sorts of crawling problems.