keyword-research

What Does Keyword Difficulty Mean?  Keyword difficulty (or SEO difficulty) is a metric that estimates how hard it is to earn a prominent position in the search results for a given keyword. For example, “iPhone” has a very high difficulty score because it’s extremely challenging to outrank highly relevant, high-quality search results from authoritative sites…

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What Is a Website Keyword Search? A website search (or site search) lets you find specific terms on any website. Including your own site or your competitors’ sites.  There are a few ways to search a site for content (we’ll go over those in detail later). But the fastest way to do it for a…

What Are Search Terms?
 Search terms are the exact words or phrases users enter into search engines when they‘re looking for information, products, or services online. Think of the last thing you Googled. That was a search term. A search term is anything you type into a search engine. Yes, anything.  Understanding the Google search…

What Is Keyword Search Volume? Keyword search volume is the average number of monthly searches for a particular search term in a particular location. And typically refers to searches in Google. For example, Semrush’s Keyword Overview tool shows that “dog food” has a Google search volume of 135K in the U.S.: This means there are…

Google’s Keyword Planner is a free keyword research tool on the Google Ads platform. It can tell you what search terms people use in Google, how popular these terms are, and how much they might cost to advertise on. The tool is designed for PPC keyword research (finding keywords for ads). But you can also…

What Are Semantic Keywords? Semantic keywords are words or phrases that are conceptually related to a given keyword or topic.  For example, “italy” and “dough” are semantically related to “pizza.” It’s important not to confuse semantic keywords with target keywords (keywords you want to rank for).  For example, you might want a page to rank…

What Is the Most Searched Thing on Google? The word “youtube” is the most searched thing on Google. It gets 1.3 billion searches per month worldwide, according to Semrush data. Want to know the most popular searches in your niche? Enter your term and country into Semrush’s Keyword Magic Tool. To find keywords and their…