Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also found problems with data activation, personalization and AI optimization. Although the percentage of marketers using third-party data is down from 75% in 2022, this illustrates a problem with finding reliable information. The top three data…
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social to website to mobile app to drive-through menu, and even to virtual reality experience. It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or…
While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference (free registration to view the entire program). Here are the three…
When today’s customers are looking for solutions to their problems or for a specific product, they turn to the internet. That makes your website the first thing many of your prospects encounter. Your website is the storefront, the information desk and the 800 number. All of the ways potential customers used to find your business…
Apple will be adding RCS (rich communication services) support to iPhones in the fall. At WWDC 2024, the company announced that the support will be included in the Messages app as part of iOS 18 later this year. This move will give U.S. mobile marketers a larger audience to engage with new tools over messaging….