Pack a Bigger Punch Writing Character-Limited Descriptions and Posts

Consumers really like short-form content. Billions watch TikTok videos, YouTube Shorts, and Instagram Reels every month. But it isn’t just consumers who like short content. Google, YouTube, social media platforms, and more expect brief content. In meta descriptions, excerpts, episode descriptions, and sometimes posts. Some even set total character limits. How do you make the…

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What Should Agencies Do in a Flat-Growth Year?

How are things for marketing agencies? Not as great as last year, according to rebranding themselves (subscription required) as creative solutions companies, content studios, growth incubators, or accelerators. Marketers should do this in 2024 and beyond What should you make of all this? The world of agencies is complicated. One reason for their slowdown is…

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