What Should Agencies Do in a Flat-Growth Year?

How are things for marketing agencies? Not as great as last year, according to rebranding themselves (subscription required) as creative solutions companies, content studios, growth incubators, or accelerators. Marketers should do this in 2024 and beyond What should you make of all this? The world of agencies is complicated. One reason for their slowdown is…

Read More

Is It OK for Platforms to Train Their AI With Your Content?

When is your content, our content? In the movie Fast Times at Ridgemont High, Jeff Spicoli (Sean Penn) has a pizza delivered to his history class taught by Mr. Hand (Ray Walston), who isn’t pleased. [youtube https://www.youtube.com/watch?v=E81eW3BFLHs?feature=oembed&w=500&h=281] “Mr. Spicoli, you’re on dangerous ground here. You’re causing a major disturbance on my time.” “I’ve been thinking…

Read More