Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Table of contents What is LinkedIn? Demographics and usage Culture and language LinkedIn marketing tools Company Page…
Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting new martech to better target audiences. Another 41% are currently adopting new technologies or have done so in the last year. These findings come from…
Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software sales are incredibly complicated things. They involve a lot of people. Any sizable B2B SaaS deal includes: A buying committee. Influencers (not the ones you see…
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but…
Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the case….
Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May, are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing,…
Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These aim to make it easier for marketers to act on customer insights using data from all touchpoints, including mobile. “Mobile is largely a disconnected channel for all…
Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. It was the first “robo-advisor,” which provides automated investment portfolios based on your preferences and is now a standard feature of every…
On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Even though Nobel Prize-winning economist Paul Milgrom provided supporting testimony, it’s still easy to see gaps in Google’s arguments. Here are the ones that stand out to me: 1. “Duty to deal” argument Google’s stance: Google argues that it…
This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. “The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff….