Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log into Salesforce at all. Salesforce referred to the incident as a “degradation of service” and issued a number of updates throughout the day on Tuesday. As is often the…
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U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This is good news for retailers with a solid digital marketing strategy….
Market analysis is the process of collecting and analyzing information about your specific market. It involves speaking to your customers, analyzing competitors, and identifying industry trends. The result? You’re able to: Make better business decisions Save time (and money) Create a better experience for your customers In this article, we’ll go through the exact steps…
Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer. Da Vinci represents Movable Ink’s original dynamic email offering, curating content for individual recipients, including after the email has been sent. Journey Optimizer is Adobe’s application for orchestrating personalized customer journeys across channels and…
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads). She helps businesses streamline their messaging, and loves teaching business leaders to leverage the StoryBrand framework to simplify what they’re trying to say. Keep reading to learn her three tips when it comes…
E-libraries have transformed how people access books and research materials. Gone are the days of spending hours searching for a specific book in physical libraries. With Z library your access to books is unlimited and you get a vast collection at your fingertips. The beauty of e-libraries lies not only in their accessibility but also…
This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. In my quest to be seen as significant, I became what HR teams call “T-shaped.” I gained more…
Optimizely has signed a definitive agreement to acquire data warehouse-native analytics platform NetSpring. It has also unveiled Optimizely Personalization, aimed at enhancing digital experiences. The latter announcement came today at the Opticon London event. What NetSpring brings. As a digital experience platform, Optimizely’s leading offerings are a set of tools to create those experiences, including…
In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is…