Tuesday, June 11, 2024
A return policy is a major factor considered by shoppers when buying products online, and so last year we enabled the extraction of structured data return policies for individual products. Today we’re adding support for return policies at the organization level as well, which means you’ll be able to specify a general return policy for your business instead of having to define one for each individual product you sell.
Adding an organization-level return policy can help reduce the size of your Product structured data markup and make it easier to manage your return policy markup in one place. It can also make your return policies eligible to show with additional search results such as knowledge panels and brand profiles, in addition to product search results.
Adding a return policy to your organization structured data is especially important if you don’t have a Merchant Center account and want the ability to provide a return policy for your business. Merchant Center already lets you provide a return policy for your business, so if you have a Merchant Center account we recommend defining your return policy there instead.
Adding support for return policies to the Rich Results Test
You can test return policies defined under your organization structured data using the Rich Results Test by submitting the URL of a page or a code snippet. Using the tool, you can confirm whether or not your markup is valid.
If your site is an online or local business, we recommend using one of the OnlineStore,
or LocalBusiness subtypes of Organization.
We hope this addition makes it easier for you to add return policies for your business, and enable them to be shown across Google shopping experiences. If you have any questions or concerns, reach out to us using the Google Search Central Community, on Twitter, or on LinkedIn.