The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up. Here’s a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems….
The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex. Each focus area…
TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than…
As marketers, we’ve put a lot of work into fooling ourselves. We think we know what we’re doing. But it’s all a lie. Think about it — our so-called “expertise” is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google December 2024 core update landed hard over the weekend…
Google’s Daniel Waisberg confirmed that the new 24-hour date filter that is in the Google Search Console web interface is not yet supported by the Google Search Console API. Of course, you can query the API for any date range and it will bring back data, when it is there, but the new 24-hour view…
Google is testing yet another design for favicons in the search result snippets. This one has these backgrounds, grayish backgrounds added behind the favicons in the search results.
Google is testing a “Research more” section in its search results that shows articles on the topic you queried. This looks like the list articles section we covered in October, but renamed to research more…
Google is sending out emails asking business owners to add their social profiles to their Google Business Profiles. The email says, “Link your social profiles so customers can see your posts from Instagram, X, Facebook, and more when they search for your business.”
Google Search is testing adding a paper clip icon to the search bar, next to the voice search icon, next to the lens icon and the search button. This seems to also you to search a file you upload and says, “ask anything about a file.”