What Is Noindex? Noindex is a rule that tells search engines like Google not to index a given webpage—to prevent it from being stored in a database that’s drawn from to show search results. This means that when you noindex a page, search engines won’t save that page. And it won’t show up in search…
Over the past few days, Google has come under fire over its autocomplete predictions in Google Search around former President, Donald Trump. In the wake of the issue, Google updated its autocomplete prediction system to make improvements in these cases. I am sure you all saw the headlines and some of Google’s responses by now…
Google Ads lets you set up message assets to click-to WhatsApp for some advertisers. Message assets allow you to configure an ad asset or button with your responsive search ads in Google Ads, these can lead some users to WhatsApp. PPCGreg received a notice in Google Ads about this and posted about it on X,…
Google announced new Performance Max reporting updates and asset generation and image editing expansions. “We’re adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editing and much more,” Google wrote. Performance Max Reporting Updates Here are the updates to Performance Max reporting: Asset-level conversion reporting rolling out…
Google seems to be testing a new search feature named “Hidden gem stores.” This shows you shopping and merchant listings from various stores and brands. This does not seem to be the Google hidden gems algorithm, but rather just a fancy title for a search feature box. This was spotted by Brodie Clark on X…
Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter was 10 quarterly earning reports ago, in Q3 2022. Microsoft wrote, “Search and news advertising revenue excluding traffic acquisition costs increased 19%.” Here are the…
As a business, focus and alignment are everything.
Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.
In the 2024 HubSpot State of Marketing Report, we found that short-form video is king. It‘s the top format marketers are using, and it’s set to grow the most in 2024.
Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address. Let me rescue you from the overwhelm: I subscribed to several dozen marketing newsletters, talked to friends across different industries, scoured the internet, and pestered a great many…