AI-powered martech news and releases: September 19

This is the second year that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in the same week. That is, unless you ask Google’s Gemini, which told me 2024 is the first time. This is ironic and/or funny given the “AI is everything” theme of both conferences. The word from both events is agents, and that…

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HubSpot unveils Breeze, its ‘complete AI solution’

HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre, EVP of product at HubSpot. “There are consumer AI solutions that are super accessible and give results in seconds, but they aren’t connected to your business…

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own.  Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success,” Salesforce CEO Marc Benioff said during the press conference….

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HubSpot experts share tips for successful CRM implementations

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. HubSpot offers resources and personnel to help guide the process and provide support. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value. Still,…

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