With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and growing skills gaps. With the intense competition for specialized talent, the solution may be in embracing a training culture. This will close critical skills gaps and drive long-term success. Why talent gaps are a major threat to marketing success Ed Gordon,…
2025-26 will be the years when what you don’t know will really, really hurt you. That’s a generally true statement, but it’s especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. The facts are that very few C-suites understand why they spend so much money on…
Here is a recap of what happened in the search forums today…
Jonathan Jones attended the Google Search Central Live event in Zurich last week and posted excellent and detailed notes about the event, including a bit more on the more often core updates. But he also covered how Danny Sullivan, Google’s Search Liaison, said how Google thinks about site reputation and how treating some sites within…
Google’s John Mueller reiterated in a big way that SEOs and site owners should not spend time disavowing “toxic” links. He said it is a “billable waste of time” to disavow toxic links, as provided in some of these SEO toolsets.
Google has repurposed its 2014 blog post on faceted navigation best practices (which we covered a decade ago) and created a new help document page named Managing crawling of faceted navigation URLs.
Google Merchant Center added a new field in the “Promotion conditions” section for “first order” discount. This seems to be for shopping ads set up in Merchant Center.
When OpenAI launched ChatGPT Search several weeks ago, it was just available to paid users. Now, anyone who logs into ChatGPT should have access to the Search the Web button on ChatGPT.com.
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse. If you‘re a small or upcoming brand, you may think celebrity marketing isn’t…
Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is a mess. My Zoom background has become as essential as my outfit, setting the tone and vibe for every call. Just like dressing to match…