Summer’s going by rather fast, but one event that’s already come and gone has been this year’s edition of Google’s PE Summit for the EMEA region. It took place on June 20th and 21st in Zürich, Switzerland, and was hosted at Google’s own offices as well as in a virtual format, similar to previous years.
Keeping track of your keyword rankings in search engine results pages (SERPs) is easy when you’re only targeting a handful of keywords. But if your SEO strategy involves targeting hundreds of keywords, you’ll need a dedicated SERP monitoring tool. In this guide, we go over our top picks for SERP monitoring tools in 2024. SERP…
Google may have some type of classification score for if your site uses AI to write content. This score might label your site as being artificially generated content with an AGC classification. Maybe. Juan González Villa discovered this as part of the Google Search API data leak under the specific API reference “racterScores” which is…
Consumer trends are changing all the time, reflecting the “never-sleeping” nature of markets and society.
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor. If you could smoosh all of…
I have a confession: I’m a chronic review reader. I start every purchase with a Google search. I rely on content — both from reviewers and from companies themselves — to make my final decision. So, here’s what I know firsthand: Shoppers are looking for different types of content at different stages of the buyer’s…
Learn how to post on Facebook and schedule your content effortlessly. This step-by-step guide will show you how to plan and automate Facebook posts, saving you time and boosting engagement.
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.
Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let’s dive in! 7 Examples of AI Automation 1. AI Bots…
Google’s firm grip on the search engine market is a marketer’s dream — and nightmare.