AI has gone mainstream. Although the technology is still evolving, it’s already changing how we work. With the help of AI-powered tools, us workers can automate a variety of tasks, from drafting email subject lines to understanding search performance. If you’re curious about where AI is going — and how you can leverage it —…
The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. DemandScience, which was founded in 2012, is a data aggregator that helps B2B companies identify and engage with…
Great content writing must be powerful and effective to captivate your audience. But accomplishing that with your content writing isn’t an easy task. Whether you craft words for B2B or B2C audiences, the challenges can be many. To help, I’ve compiled web writing examples, tips, tools, and resources. The goal is to give you some…
The most popular section in any online casino is the slots section. You can easily see this for yourself, even without registration and authorization. Slots are in demand for several reasons. It is the popularity and simplicity of the mechanics, the possibility to try such a machine in real life. It is a large number…
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was organic search optimization. It worked incredibly well for HubSpot (and many…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google November core update began rolling out…
Google is testing adding a background color, shade, to the featured snippets on mobile search. We saw this in February with normal snippets, also with site names and favicons and also with product results. Now Google is testing it for featured snippets.
Google is testing another variation of “from the web” sections in its search results. This one is more for local queries, where Google shows a carousel of cards snippets titled “From the web.” They can come up for [near me] types of queries but I am not able to replicate this.
On July 1, 2024, Reddit updated its robots.txt file to prohibit most search engine and AI crawlers from accessing its content – including blocking Microsoft Bing. Reddit did not block Google Search, which we covered here a few weeks ago. A Microsoft spokesperson told me last night, “We respect the robots.txt standard. Bing stopped crawling…
It is not every day that you see a Google featured snippet with emojis and special Unicode characters. Here is an example of one spotted by Nick Churick (hat tip Patrick Stox) that he posted on X. I was able to replicate it for the search [outbound link ratio]: This is pulled from this Quroa…