Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google re-order search results. They are used in a Google system called Superroot which is Google’s ranking framework. I came across this 2017 Google document on Twiddlers upon reading Mario Fischer’s excellent breakdown of what we can learn about how ranking works based…
It finally happened, we got a new core update, the Google August 2024 core update touched down on August 15th. It resulted in some movement with some of the sites that were hit by the September helpful content update and also many sad stories, including many sites that saw even more degradation in their search…
A few months ago, we posted some answers about how YouTube ranking is affected by various variables and factors – YouTube SEO questions and answers, if you will. Well, the YouTube Liaison posted a number of short video answers around the YouTube algorithm and YouTube SEO over the past week that I wanted to share….
Google will discontinue the Google Trends email subscription service on October 29, 2024. Google sent emails to those who had subscribed to Google Trends over email saying, “Google Trends trend notifications will no longer be supported and existing alerts will no longer be sent.” The email adds that “creating new trend alerts using the subscription…
Microsoft recently added an animation or highlight effect on its featured answers or knowledge panels at the top of its Bing Search results. When you hover your mouse over the table of content on the left side, the section it corresponds to in the answer, will expand. Here is a GIF of this in action:…
Google is testing a new shape and maybe colors for the map pins they use in Google Search and Google Maps. The new shape is less of a pin/diamond shape and more of a circle shape. I spotted this change via Gagan Ghotra who posted these screenshots of X. This is from the Google Search…
In late 2023, I collaborated with an organization to increase its visibility and donations.
It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head.
If budgeting stresses you out, we have a lot in common, my friend.
Does gating content make sense in 2024? In B2B content marketing, tension typically arises between marketing and sales teams over how much (if any) content should be gated. How much content should be accessible only to those willing to provide contact information? The debate about gating content has been hot for as long as I…