SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google
I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written.
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How to Scale Your Business with Professional SEO Services
In today’s digital age, where online visibility can make or break a business, search engine optimization (SEO) has become an indispensable tool for scaling growth. Whether you’re a small startup or a large enterprise, harnessing the power of SEO can propel your business to new heights by enhancing your online presence, driving organic traffic, and…
I’m taking on new clients! Here is my strategy for SEO in 2024.
I’m thrilled to announce I’m opening up spots for new client consulting. Let me share with you how I have completely reshaped my SEO strategy after spending the last two years learning as much as I can about the AI systems that determine today’s search rankings. When the helpful content system launched in 2022, I…
Does Google know if content is accurate? A review of a page struggling to rank behind potentially inaccurate & unhelpful content.
Why is this page ranking poorly behind one with less helpful / accurate information? We’ve been digging into the treasure trove of information given to us in the DOJ vs Google trial exhibits and testimonies to understand more about how Search works. (The afternoon of day 24 is the Pandu Nayak testimony that I can’t…
The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved
In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overarching idea was brilliant. Provide a set of reports that let site owners know when their advertising situation yielded a terrible user experience. And they also announced that if a site was failing a review,…
Navboost
This is part 3 of my series working to understand more about the attributes in the recently discovered Google API files. Part 1: What is this “leaked” Google documentation? Part 2: What are attributes? Navboost is one of Google’s core ranking algorithms. It uses user click data to help refine a bunch of search results…
The Scary Surge and Drop in Indexing in Google Search Console And Why That Might Be Totally Fine
Several site owners have reached out to me recently about a scary spike in indexing that then drops back down to normal levels. This is showing up in the coverage reporting in Google Search Console and the site owners thought it could be a sign of something terrible happening SEO-wise. For example, Google suddenly indexing…
SEO & AI: How These Worlds Will Collide And Cause Chaos
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Less than a year after launch, ChatGPT reported over 100 million weekly users according to OpenAI’s CEO Sam Altman. Our latest research found that there were roughly 127 million monthly visitors to OpenAI’s ChatGPT…
There’s still hope for September HCU impacted sites
Google’s Danny Sullivan and John Mueller both made comments on social media that give me hope that sites impacted by the September Helpful Content update may still have a chance of seeing some form of recovery with Google’s next core update. Travel blogger Katie Caf Travel has been working hard on improving her site, and…
What is this leaked Google code? Digging into the API Docs
Well this has been an interesting week. Rand Fishkin published a fascinating article about a set of documents that was shared with him. These documents contain the documentation for making API calls to Google’s Cloud Content Warehouse. There is speculation, for good reason, that this documentation can help us learn a significant amount about Google’s…