Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many…
If you want to know how to start a blog for personal or business purposes, you’ve come to the right place. This post contains everything you need to know to launch a space for articles and start attracting readers. But before going over how to create a blog, let’s start with some foundational knowledge. What…
No marketer has ever said their content distribution budget is too big. That’s why brands of all sizes eagerly consider free and low-cost ideas. So, what are the best no- or small-budget tips that will work in 2024 and beyond? We asked the experts presenting at Michael Bonfils, global managing director, Digital International Group Ask…
There are countless articles on the web. But many of them see few readers. If any. That’s why we’re going to show you how to write articles that actually attract your target audience and help you reach your goals. In fact, the process we’re about to outline is the same one we’ve used to grow…
Ranking at the top of Google can take time. Google prefers to rank websites with a trusted online reputation. And that have built their industry authority through high-quality content. But newer websites can improve their visibility in Google. And get more eyes on their products and services. By the end of this guide, you’ll know…
Thursday, September 12, 2024 We’re excited to announce the launch of our new YouTube series: Google Trends Tutorials! The goal of the series is to help you make the most of Google Trends, a tool that can provide valuable insights into what people are searching for on Google and YouTube. In each episode we cover…
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Summary Great Margins: Newsletters are a simple yet profitable business (e.g., Ben Thompson’s Stratechery is estimated to gross between $6-7m.) Ads or Subs: Core newsletter business models include ad-supported (The Skimm, Morning Brew) and subscription-based (Stratechery, 2PM) Newsletter Media…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing a new ad label header, it makes the ads stick out more. Google Search ranking volatility is still incredibly heated, even over a week after…
Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to trip over unexpected — but also quite common — hurdles. But fear not! Identifying and correcting these technical SEO mistakes helps…
I sound like a broken record, but the Google Search ranking volatility is still incredibly heated and has not let down, even over a week after the Google August 2024 core update was completed on September 3rd. We had the volatility days after the core update completed, and that didn’t shock me. But now we…