Google has made a variety of significant updates to its Search Quality Rater Guidelines.
The most significant overhauls were to Google’s definitions of YMYL (Your Money, Your Life), and the extent to which E-A-T matters as a matter of page quality.
Google provided new, clear definitions for what it means for content to be YMYL, mostly framed around the extent to which the content can cause harm to individuals or society. Google also provided a new table establishing clear examples of what it means for content to be YMYL or not.
In the newest update to the guidelines, Google also explained that for highly YMYL content – E-A-T is crucial above all other factors. Google also explained that it’s possible to have low-quality content on otherwise trustworthy and authoritative sites.
Google now expands upon the role of E-A-T in determining whether a page is low-quality in three new paragraphs.
