What Is Website Traffic Analysis? A website traffic analysis is a way of measuring and evaluating the number of and behavior of visitors to your site. This can involve tracking metrics like views, bounce rates, traffic sources, and more. And website traffic analysis tools are how you gain that information. To help you gain insights…
Picture a digital marketer, Emma, as she sits down to transform a month’s worth of analytics into a narrative that her clients will understand and act upon. Emma knows her audience. She’s aware that John, the CEO, prefers the bottom line, while Lisa, the marketing manager, dives deep into the details. Emma prepares a concise…
Analytics tools are software programs or online platforms designed to help people work with data more effectively. They allow you to explore and analyze raw data to identify patterns and trends. And extract useful insights for more informed decision making. For instance, if you run an online store, data analytics tools can help you understand: …