How To Use Friction To Build Better B2B Customers

to-measure-brand-awareness-the-9-metrics-that-matter">from-marketing-leaders-at-fortune-media-liquid-death-oatly-more">Isn’t the point of marketing to remove friction from the buyer’s journey? Not for highly customizable or complex purchases. Slowing the customer down gives you time to guide them to options and add-ons that suit them best. Here’s how.

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