Community Management

Brands build online communities around their target audiences.

A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community.

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management:

You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members.

Having a hard time finding clear info on community management tools? I’m not even a little surprised.

They say if you can measure it, you can manage it. So how do you measure a community?

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled.

If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community management requires a little bit of troubleshooting. But you can’t just turn it off and turn it back on (like I do with my almost-10-year old laptop when it freezes). You…

The concept of managing communities may seem straightforward.