Social media platforms are online tools or apps that let you share content (like text, images, and videos) and interact with other users. Businesses can use social networks to increase brand awareness and reach, engage with their audience, and gather valuable customer and competitor insights. Facebook is the most used social media platform in the…
Google Search is currently having yet another indexing bug, similar to what Google Search experienced just about two weeks ago on June 20th. Google is not indexing new content that was recently published in the past hour or so. Sites like the Wall Street Journal, New York Times, Reuters, CNN, Fox News and many others…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is a Google Ads reporting outage that has been going on for a while now. I posted the monthly Google Webmaster report – worth checking out, I…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Getting traffic to your website is a smart and valuable goal, but it can’t be the end of the line. When you’ve put in the work to get people through the digital door of…
Having a hard time finding clear info on community management tools? I’m not even a little surprised.
How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Assessing value with limited information Imagine I called you out of the…
Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. For businesses serving — or seeking to serve — the U.S. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique…
Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users…
[youtube https://www.youtube.com/watch?v=DGWxIucXbr8&w=640&h=360] This week we covered how Google said the core update isn’t extremely far away. We also reported on super intense Google Search ranking volatility change later this week and then the ongoing volatility with Google Search over the past few weeks. Google updated its algorithms to demote deepfake content. Google also improved its…